We enable your business to thrive

Won a Bigger Order? Make Sure the Business Can Afford to Deliver It

A manufacturer, distributor, transport operator or commercial supplier in Shepparton VIC can win exactly the sort of order it has been chasing and still create a cashflow problem.

The customer wants more product.

A larger contract has been confirmed.

Volumes are increasing.

The revenue looks attractive.

The margin works.

But before the customer pays, the business may need to spend considerably more on production, stock, wages, freight and suppliers.

On 25 September, Christmas and the final-quarter peak are still ahead.

That makes this a useful time for businesses expecting larger October, November or December orders to ask:

If our biggest customer increased their order tomorrow, could we afford to deliver it without putting the rest of the business under pressure?

Winning the order is only the first financial test

Businesses naturally celebrate a significant new order.

And they should.

But once the order is accepted, another calculation begins.

What does the business have to spend before it can collect the sale?

A larger order may require:

additional stock
raw materials
packaging
extra shifts
casual employees
overtime
freight
fuel
subcontractors
warehousing
supplier deposits
equipment hire
The customer may not pay until after all of those costs have already occurred.

A profitable opportunity therefore needs to pass two tests.

Will the order make money?

And:

Can the business fund the order until it gets paid?

Bigger customers can create bigger cashflow gaps

A commercial customer placing a $30,000 order may be easy for an established business to carry.

The same customer increasing that order to $200,000 changes the picture.

The business may need substantially more materials.

Production may increase.

More stock could be held.

Freight rises.

Additional labour may be required.

Then the customer might still expect the same 30 or 45-day payment terms.

The sales opportunity has grown.

So has the amount the supplier is effectively financing until payment arrives.

That is why increasing turnover can increase working capital requirements at the same time.

Work backwards from the customer payment date

One useful way to assess a larger order is to start at the end.

When is the customer realistically expected to pay?

Then work backwards.

When will the invoice be raised?

When will the goods be delivered?

When will production finish?

When must packaging and freight be paid?

When will wages be paid?

When must materials or stock be ordered?

When does the supplier expect payment?

This creates a timeline showing how long the business will have money committed before it comes back.

The longer that period, the more working capital the business may need.

A purchase order is valuable, but it is not cash

A confirmed purchase order can provide far greater certainty than an informal forecast.

It shows that the customer intends to purchase.

It may support production planning.

It may also be useful when discussing finance.

But the purchase order does not itself pay the supplier or payroll.

The business still needs to fulfil it.

That distinction becomes particularly important when the order is much larger than normal.

A business might have $500,000 of confirmed future revenue and still need $150,000 or $200,000 to deliver it.

Look at the largest cash point, not only the total cost

An order may cost $180,000 to fulfil.

That does not necessarily mean the business needs $180,000 of additional cash.

Some customer deposits may arrive early.

Suppliers may provide terms.

Existing stock might cover part of the requirement.

Cash from other customers may continue arriving.

The more useful number is the peak funding gap.

At what point in the cycle does the business have the greatest amount of money tied up?

That is the number worth understanding.

Scaling production can create costs faster than expected

For manufacturers and processors, increasing output can affect more than raw-material purchasing.

Higher production might require:

additional shifts
overtime
more casual labour
increased packaging
additional cleaning
maintenance
electricity
extra storage
additional freight
Those costs can build quickly.

If several customers increase orders at the same time, the effect can be larger again.

Production planning and cashflow planning should therefore happen together.

Existing stock can reduce the initial requirement

Before assuming additional finance is needed, check what the business already owns.

There may be sufficient stock or raw materials to fulfil part of the order.

But using existing inventory still has a cashflow consequence.

That stock may need to be replaced for the next customer.

A business should therefore consider both:

What do we need to buy for this order?

and:

What will we need to replace afterwards to maintain normal operations?

Using stock today may simply move the purchasing requirement several weeks later.

Large customers can negotiate longer payment terms

Larger customers can be commercially attractive.

They can provide volume and ongoing demand.

But they may also have stronger negotiating power.

A major customer may expect:

30-day terms
45-day terms
month-end terms
scheduled payment runs
strict purchase order requirements
delivery confirmation
internal approval processes
The supplier may have limited ability to change those arrangements.

That makes it even more important to understand what those terms cost from a working capital perspective.

“30 days” can sometimes mean much longer in practice

The invoice may say 30 days.

But when does the customer actually pay?

Suppose goods are delivered on 3 November.

The customer requires additional documentation.

The invoice is accepted on 8 November.

Payment terms begin.

The customer processes payments twice a month.

The actual receipt could occur considerably later than the simple 30-day calculation suggests.

For major customers, look at actual payment history.

The business should forecast when money usually arrives, not just when the invoice says it is due.

One customer can become a large part of the debtor ledger

A major order can also change customer concentration.

Perhaps one customer normally represents 10 per cent of outstanding invoices.

After a large final-quarter order, they could represent 35 or 40 per cent.

That matters because one customer payment now has a much larger effect on cashflow.

If the customer pays later than expected, a significant portion of the business’s working capital may remain outstanding at once.

This does not mean the business should reject a good customer.

It means the concentration should be recognised and planned for.

Suppliers may also change their terms when your order grows

The customer is not the only party whose behaviour can change at higher volumes.

A supplier may be happy to provide normal terms for routine purchasing.

A substantially larger order may exceed the account limit.

The supplier may require:

a deposit
partial prepayment
payment before dispatch
settlement of existing invoices first
That can change the working capital requirement immediately.

Before accepting a major customer order, confirm what the corresponding supplier purchase actually requires.

Do not assume ordinary supplier terms automatically apply to unusually large volumes.

Freight can become a major cost at scale

Shepparton businesses moving goods through regional, interstate or national supply chains can also see freight become a significant part of the transaction.

A larger order might require:

more vehicle movements
additional pallets
contracted transport
refrigerated freight
interstate freight
additional warehouse handling
Depending on the provider, those freight bills may fall due before the customer payment.

The freight component belongs in the order-level cashflow calculation.

It should not be treated as an afterthought once the product is already committed.

Transport operators face the same issue with a large new contract

The problem looks slightly different for a transport business.

Suppose an operator wins a valuable new freight contract beginning in October.

That sounds positive.

But the additional operating costs start from the first load.

More diesel.

More driver hours.

Potentially another subcontractor.

Increased tyres and maintenance.

Maybe another trailer.

The customer could then pay 30 or 45 days later.

The transport business may need to fund several weeks of increased activity before receiving the first substantial payment under the new contract.

The contract value alone does not tell the operator how much cash is needed to service it.

Growing faster than your working capital can become uncomfortable

There is a point where sales can grow faster than available working capital.

The business is profitable.

Customers are buying.

The pipeline is strong.

But more and more money becomes tied up in producing and delivering those sales.

This can feel confusing because the business appears to be doing well.

In many cases, it is doing well.

The issue is timing.

The cash required to support a larger business can be greater than the cash required to support a smaller one.

Look at how quickly the cash can be recycled

Working capital becomes more powerful when it can be reused quickly.

Money funds an order.

The customer pays.

The same money can then help fund the next order.

If the complete cycle takes 30 days, the capital can potentially be recycled frequently.

If it takes 90 days, much more cash can remain tied up at any one time.

That is why shortening the cash conversion cycle can be as valuable as increasing the amount available.

Can the customer contribute earlier?

For some transactions, there may be an opportunity to negotiate:

a deposit
upfront payment for specialised materials
staged payments
payment on dispatch
a shorter payment term
Large corporate customers may have fixed policies and offer little flexibility.

Other customers may be open to different arrangements, particularly for unusually large, customised or special orders.

Even a modest deposit can reduce the amount of business cash required at the beginning of the transaction.

Can suppliers contribute through better terms?

The other side of the cycle should also be reviewed.

Could the supplier provide:

longer terms
staged payments
split deliveries
a higher account limit
partial payment now and the balance later
A business does not necessarily need to solve the entire working capital gap with finance.

Better customer and supplier arrangements can reduce the amount that needs to be funded.

Trade finance may assist with eligible supplier purchases

Where the working capital gap begins with an eligible supplier purchase, trade finance may be worth investigating.

Depending on the lender and transaction, trade finance may assist with certain Australian or overseas supplier payments.

A lender may consider:

trading history
financial performance
supplier
goods being purchased
customer order
transaction value
existing liabilities
repayment source
Requirements vary between lenders.

For a business with a significant confirmed customer order, the commercial logic may be clear:

the business needs to fund the purchase required to fulfil the sale.

Debtor finance may become relevant once the invoice exists

The funding requirement may change after delivery.

The business has produced the goods.

They have been delivered.

An invoice has been raised.

Now the money is tied up in the debtor ledger rather than stock or production.

For eligible B2B businesses, debtor or invoice finance may provide earlier access to part of the value of qualifying commercial invoices.

Lenders may assess:

customer quality
invoice value
invoice age
payment history
debtor concentration
disputes
nature of the transaction
This may be particularly relevant where large customers operate on longer commercial payment terms.

One transaction can move through several financing stages

Consider the complete cycle.

The business purchases inputs.

It produces the order.

It pays employees.

It delivers the product.

It invoices the customer.

Then it waits.

The appropriate source of working capital may change as the transaction moves through those stages.

At the beginning, supplier terms or trade finance may be relevant.

During production, existing working capital or another facility may be carrying operating costs.

After invoicing, debtor finance could potentially become relevant.

Understanding the timeline helps determine what actually needs to be solved.

Do not automatically use all available cash because the order is profitable

A business may have sufficient cash to fulfil the larger order without borrowing.

That does not automatically mean using all of that cash is the best choice.

Consider what remains afterwards.

Does the business still have enough for:

payroll
tax
regular suppliers
other customers
equipment repairs
rent
finance commitments
unexpected expenses
A large customer should not consume so much working capital that smaller profitable customers can no longer be serviced comfortably.

What if another large order arrives immediately afterwards?

This is an important stress test.

The business successfully funds the first major order.

Then another good order arrives.

Can it accept it?

If the first order has consumed almost all available cash until the customer pays, the business may be forced to turn away further growth.

Maintaining some working capital capacity can therefore help a business take advantage of additional opportunities.

Christmas timing can extend the customer cycle

A larger order delivered later in the final quarter may create a customer receipt that falls close to Christmas or into January.

On 25 September, those payment delays are not happening yet.

But the business can identify the exposure.

For example, an order delivered in early December on 30-day terms is already likely to become January cash.

That should be built into the forecast from the start.

The business should not make December commitments assuming December sales will automatically become December cash.

January needs to be part of the order calculation

Suppose the business increases production through November and December.

Customers pay in January.

January may also bring:

renewed payroll
supplier payments
tax commitments
finance repayments
fresh stock requirements
new customer orders
The cash from the previous round of sales could therefore be arriving at the same time the next operating cycle begins.

That is why a working capital forecast should continue until the business is comfortably back within its normal trading cycle.

25 September is the time to test capacity, not create artificial urgency

Businesses do not need to rush out and arrange finance simply because Christmas is approaching.

That is not the purpose of planning now.

Late September is useful because there is still time to work through the numbers.

A business can ask:

What if our biggest customer increases volumes by 20 per cent?

What if we win the contract currently being quoted?

What if another shift is required?

What if a supplier wants a deposit?

What if the customer’s payment moves into January?

The answers show whether existing working capital is likely to be sufficient.

What information may help if finance is being considered?

Depending on the lender and facility, useful information may include:

recent business bank statements
financial statements or management accounts
purchase orders
customer contracts
supplier quotations
stock or material requirements
production costs
payroll
freight costs
debtor ledger
creditor ledger
customer payment terms
supplier terms
existing finance commitments
ATO position
amount required
intended use
expected timing
anticipated repayment source
A confirmed commercial opportunity with a clearly explained cashflow cycle can be assessed very differently from a general request for extra money with no defined use.

Five questions Shepparton businesses may ask while preparing for larger orders

We have won a much larger order than normal. Can finance help us fulfil it?

Potentially. Depending on the transaction and lender, working capital, trade finance or another commercial finance structure may be considered for eligible costs required to deliver the order.

Can a purchase order help when applying for business finance?

It may help explain the commercial reason for the funding and expected future revenue, although lenders will generally consider the broader business position and their own credit requirements.

What if our supplier wants payment before our customer pays us?

That timing difference creates a working capital gap. Supplier terms, customer deposits, trade finance and other working capital options may be worth reviewing depending on the circumstances.

What happens after we invoice the customer?

For eligible B2B transactions, debtor or invoice finance may potentially provide funding against qualifying commercial receivables while the customer completes its normal payment cycle.

Is 25 September too early to plan for larger Christmas-period customer orders?

No. If customers are already discussing October, November or December requirements, this is an appropriate stage to calculate what additional volumes could cost before committing to them.

Winning the work and funding the work are two different things

For manufacturers, distributors, logistics operators and commercial suppliers in Shepparton VIC, a major order or new contract can be a strong opportunity.

But larger customers can also create larger funding requirements.

More materials.

More production.

More wages.

More freight.

Larger debtors.

Thrive Broking can help Shepparton businesses examine that full transaction cycle and compare working capital, trade finance, debtor finance, asset finance and other commercial finance options across our lender panel where appropriate.

On 25 September, the aim is not to assume Christmas orders have already peaked.

It is to ask whether the business could comfortably fund the larger opportunities that may develop over the next few months.

A Broker’s Observation

One of the questions I like for a growing business is:

If your biggest customer doubled their order next month, would that be good news or a cashflow problem?

The answer can be both.

The sale might be profitable.

The customer might be excellent.

But if the business has to spend another $200,000 before receiving the customer’s money, the opportunity needs funding as well as operational capacity.

I would want to know the largest amount of cash tied up during the transaction, how long it remains tied up and what is left for the rest of the business while that happens.

Growth is much easier to manage when the business understands the cost of carrying it before saying yes to the next large order.

Scroll to Top